The Business Creative are thrilled to announce that our valued client Ferrari World Abu Dhabi, has won IAAPA’s (The International Association of Amusement Parks and Attractions) coveted Brass Ring Award of Best Sports Show Performance Act for the show ‘Mission Ferrari’, an original concept by The Business Creative.

Having worked with Ferrari World Abu Dhabi (Farah Leisure Parks Management) since 2010, The Business Creative devised the concept of Mission Ferrari in early 2014, incorporating the fusion of innovative projection mapping with live performance on a vertical stage – all set to an action packed story line.

The production of the live show was a truly collaborative effort. The Business Creative commissioned projection mapping specialists, Drive Productions to lead the production and staging, renowned Choreographer Supple Nam to Choreograph and direct the show and worked very closely with Ferrari World’s own in-house entertainment management team to create this world’s-first thrilling, live spectacular.

In response to Ferrari World winning the award, Jane Maguire, Managing Director at The Business Creative said “Devising the concept of the show and Project Managing the production of such a unique live entertainment experience was such a thrill.  Commissioning and managing many sector specialists who are experts in their own area, and working with the hugely talented in-house management team at Ferrari World Abu Dhabi, meant we were able to deliver a truly outstanding production.  We are simply thrilled that Ferrari World has been recognized for this show, which has been such a big part of our business”

Check out photos of 'Mission Ferrari' on our portfolio page.