The Business is very proud to work with JCB’s worldwide events team. For the last two years we have produced experiential marketing shows for JCB to showcase their new and existing products. The productions in Intermat, Paris in 2012 and the Bauma, Munich show of 2013 fused together elements of streetdance, parkour, acrobatics and graffiti to give a contemporary and complementary slant to the area of construction. To this end the event was the first of its kind blending information and entertainment to deliver a world class infotainment spectacle.

“Working with The Business was an absolute pleasure right from the initial briefing sessions through the delivery of the project. They fully engaged with the JCB team, understood our requirements and delivered a fantastic unique show that was certainly the best we had seen which was the talk of the whole exhibition.Jane & Ben were not afraid to push boundaries and as a company we endeavour to do the same so we worked well in unison. They are complete professionals and we had complete confidence in them throughout.” 

JCB – Caroline Clacher, Exports Event Manager