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Fitness On Demand™ and iDEA Partner to Deliver Quality Kids Content to Facilities Around The World

Fitness On Demand and UK-based provider of entertainment, dance and fitness content iDEA are happy to announce a new partnership.  The partnership will make iDEA’s content available to all of Fitness On Demand’s virtual fitness kiosks, enabling facilities to offer iDEA’s unique style of specially purposed fitness and entertainment for kids and families to enjoy.

iDEA (Interactive Digital Entertainment Activities) content includes diverse physical activities ranging from street dancing and street magic to more traditional fitness disciplines. All activities are focused on getting people active – physically, mentally and socially. 

Attributes such as confidence building, increased coordination and developing self-discipline are at the heart of all the content but combined also with fun and engaging production to keep kids and families interested.

All iDEA activities are hosted by an onscreen presenter and a skill-based expert. This gives facilities access to specialist skills that wouldn’t normally be available. Activities that will be available on the Fitness On Demand platform include: Martial Arts Fitness, Street dance, Tuttin’, Hoopin’, Street Trix, Army Bootcamp, and more.

“We are excited to add iDEA’s content to our extensive library of all-ages programming,” said Georgeann Fischer, Content Manager at Fitness On Demand™.

“We support iDEA’s philosophy of getting people of all ages physically, mentally, and socially active. This partnership allows us to expand our offerings of all-ages activities with truly engaging content. Furthermore, our commercial platform as a delivery system will allow for iDEA’s content to reach a broader audience than ever before.”

Jane Maguire, co-founder of iDEA said “We’re thrilled to be joining the Fitness On Demand family and to be expanding the range of quality content available for kids and teenagers. We work really hard to put together the very best and engaging activities that stimulate the user’s body and mind…. whilst they have fun.  To be invited to join FOD’s as a content partner really is a huge achievement for us and we are thrilled that our content will now be available to even more users worldwide”

iDEA is a unique new service for gyms, leisure clubs, schools and holiday parks offering on-demand, on-screen entertainment, fitness and dance. It is the brainchild of a team with a stellar CV in the leisure and entertainment industries, with decades of experience working for the likes of The Tussauds Group and Thomas Cook Group.

Since 2010, Fitness On Demand™ has allowed facilities around the world to deliver premium group fitness programs to their users. With over 2000 active facilities in over 20 countries, FOD™ is the perfect solution to convert even the most limited space into a popular room that provides a dynamic workout experience. Each FOD™ kiosk includes access to the industry’s most diverse programming menu–more than 1000 titles–which can be played on-demand, or at pre-scheduled times, offering unparalleled flexibility and access to a variety of classes. For more information, visit fitnessondemand247.com. 


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WEXER and iDEA Partner to Deliver Quality Kids’ Content to Health Clubs Globally

Global virtual fitness provider Wexer Virtual and UK-based provider of entertainment, dance and fitness content iDEA are happy to announce a new partnership starting the beginning of 2016. The partnership will bring iDEA’s content to thousands of locations including the USA, Canada and Australia, allowing clubs to offer specially purposed fitness and entertainment for kids and families to enjoy.

iDEA content includes  diverse physical activities ranging from street dancing and street magic to more traditional fitness disciplines. All activities are focused on getting people active – physically, mentally and socially.  

Attributes such as confidence building, increased coordination and developing self-discipline are at the heart of all the content but combined also with fun and engaging production to keep kids and families interested. Activities that will be available on the Wexer platform include: Martial Arts Fitness, Streetdance, Tuttin’, Hoopin’, Street Trix, Army Bootcamp, and more.

‘’We are happy that Wexer now offers an entertaining way for kids to be more active.  Our vision is to create a happier and healthier planet and I believe the partnership with iDEA brings us one step closer to our goal’’, says CEO of Wexer Virtual Paul Bowman. 

With 300% growth over the past year and installations with the majority of the top 25 club groups globally, Wexer is a truly global provider of virtual classes, present in more than 30 countries across 5 continents. Wexer continues to innovate and integrate with market leading partners and trends to best serve the industry and stay relevant to the evolving demands of fitness users.

Jane Maguire, co-founder of iDEA, said: “Being invited to provide the first content for Wexer’s new children’s activities offering is a big huge feather in iDEA’s cap.  We work very hard to put together engaging and exciting activities for families, and we’re constantly on the look out for what the latest crazes are so our content is always appealing and interesting for kids.  Our aim is to help health clubs and gyms provide customers with access to expert teaching so they can learn new skills and have loads of fun at the same time.”

iDEA is a unique new service for gyms, leisure clubs, schools and holiday parks offering on-demand, on-screen entertainment, fitness and dance. It is the brainchild of a team with a stellar CV in the leisure and entertainment industries, with decades of experience working for the likes of The Tussauds Group and Thomas Cook Group.

iDEA activities featured on the Wexer platform include Martial Arts, Street Dance ,Tuttin’ (a form of interpretive dance), Hoopin’ (hula hoops), Street Trix (magic), Army bootcamp fitness and Juggling with Junk.  Innovative and engaging content will be regularly added and updated.


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Top Safety Accreditation for The Business Creative Ltd

Local business The Business Creative Ltd. has been awarded accreditation from Safecontractor for its commitment to achieving excellence in health and safety.

Safecontractor is a leading third party accreditation scheme that recognises very high standards in health and safety management amongst UK contractors.

The Business Creative Ltd. design and produce entertainment experiences, live events and shows working primarily in the Leisure Attractions, hospitality and retail industries.  With offices in Brighton and Dubai, The Business Creative’s most recent clients have included major players such as Ferrari World Abu Dhabi, Thorpe Park, JCB and Birmingham Airport.

The company’s application for Safecontractor accreditation was driven by the need for a uniform standard across the business.

Jane Maguire, Managing Director at The Business Creative said “We are thrilled to have been awarded accreditation from Safecontractor.  We have always been committed to achieving the highest standards of Health & Safety with every event, technical installation or live show that we produce. To now have this formally recognised can only serve to give our valued clients and prospective new clients even more confidence in our services”

Safecontractor accreditation will enhance the company’s ability to attract new contracts and its commitment to safety will be viewed positively by its insurers when the company liability policy is up for renewal.

Safecontractor is applicable to most sectors although it is particularly relevant to food manufacture, property, facilities management, retail and leisure sectors, all of which are big users of contracted services.

John Kinge, technical director of Safecontractor said, "Major organisations simply cannot afford to run the risk of employing contractors who are not able to prove that they have sound health and safety policies in place."

"More companies need to understand the importance of adopting good risk management in the way that The Business Creative has done. The firm’s high standard has set an example which hopefully will be followed by other companies within the sector.

Safecontractor plays a vital role in supporting our clients in meeting their compliance needs, whilst working with their contractors as they progress through the accreditation process.”

Under the Safecontractor scheme, businesses undergo a vetting process which examines health and safety procedures and their track record for safe practice. Those companies meeting the high standard are included on a database, which is accessible to registered users only via a website.

Client-organisations who sign up to the scheme can access the database, enabling them to vet potential contractors before they even set foot on site. These clients agree that, as users of the scheme, they will engage only those who have received accreditation.

Over 210 major, nation-wide businesses, from several key sectors, have signed up to use the scheme when selecting contractors for services such as building, cleaning, maintenance, refurbishment or electrical and mechanical work.

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